The real polemic target of Anthony Burgess in The Clockwork Condition (The New Yorker)
(here the Italian translation) was Skinner and behaviorism.
It reminds me of some studies of José Delgado, the brilliant physiologist who implanted electrodes in animal brains to steer their behavior. See his book here (particularly Chap. 11). This is a 1985 CNN Special Report on Electromagnetic Mind Control:

Categories: Episteme, Society, Technology